City of Legacy – The Strategy, Design & Solutions Consultancy for Building a New World (Era) – through Transformation and Creation.

Catalyst    Visionary    Strategist

Your partner in strategy, design, and solutions — as the architecture of structure, impact, growth, and identity — for companies of every size, governments, institutions, and organizations, as well as visionaries, decision-makers, and creators with influence and the will to actively shape the future and the world.

City of Legacy represents a world built with intention — a legacy strategically conceived, purposefully created, and designed to endure for generations: products, companies, and systems that transform structures, markets, and mindsets.

As a strategic advisor driven by wisdom, foresight, insight, and creative strength — combined with imagination for new solutions and a clear sense of purpose — I aim to create with you a city, a world of legacies. 

I analyze, shape, and design organizations, structures, and decision frameworks. I guide my clients through complex situations with holistic perception, clarity, and strategic precision — developing innovations, solutions, processes, ideas, decisions, and more that drive real results and lasting impact — through Strategy × Design × Implementation: Transformation with Impact.

This is my Ikigai — the essence of my work and the foundation of my actions.

Building on this foundation, I, Dennis Fransen, stand behind City of Legacy as a strategist, founder, and architect for future, impact, and structure. Shaped by experience in banking, corporate finance, strategy & transformation, international management, venture capital & innovation, entrepreneurship, leadership, and design, I combine analytical clarity with entrepreneurial creative power.

1. Stations at Commerzbank AG – leading bank for the German Mittelstand, present in 40+ countries,
2. at Enterprise Holdings – globally leading provider of mobility solutions,
3. in a corporate finance boutique with international mandates,
4. at the World Evangelical Alliance – Business Coalition – global business and investor network within the WEA (140+ countries) | multi-year leadership/ethics training – biblical & spiritual principles for people, organizations & society,
5. as well as in the environment of Plug and Play Tech Center – founded in Silicon Valley, today 60+ locations worldwide; one of the most active early-stage investors and a leading innovation platform,
6. as an officer of the Air Force – strategic leadership, discipline, decisiveness,
7. as an operations manager – operational management: personnel, processes, quality; in both roles I combine strategic leadership, discipline and decisiveness with operational execution capability,
8. K5 leadership training – leadership, character, values, multiplication – as well as civilian leadership responsibility – strategy & build-up,
9. academically anchored at the University of the Federal Armed Forces Munich – strategy, innovation, leadership, organizational design,
10. with entrepreneurial, brand & design ownership – business model, product/portfolio conception, financing & partner management as well as visual systems and web conception (implementation with design teams) – shaped and deepened my view of markets, companies, brands, capital and organizations.

This breadth and depth form the foundation of my entrepreneurial, strategic and creative excellence.

With City of Legacy, I design structures, brands, companies and systems that deliberately integrate capital, processes, talent, sales and technology, so that economic performance, cultural development and future viability emerge – through Strategy × Design × Implementation: Transformation with Impact.

My work spans the following strategic and creative fields:

• Strategy & Value Creation — Developing and executing holistic strategies that drive sustainable economic, structural, and cultural value.
• Transformation & Growth — Leading and shaping change, restructuring, and growth initiatives with clarity, structure, and measurable results.

• Design & Identity — Building strategic brands, systems, and visual identities as expressions of meaning, vision, and integrity.
• Innovation & Solutions — Creating new fields of thought and action; combining analysis, creativity, and intuition to solve complex challenges.
• Organization & Leadership — Designing and evolving roles, teams, processes, and decision frameworks to strengthen alignment and performance.
• Finance & Performance — Business model design, KPI development, and reporting; identifying and activating value levers (cost, process, pricing, working capital, sales excellence).
• Processes & Projects — Structuring and executing across the value chain with a focus on efficiency, clarity, and measurable impact.
• Advisory & Sparring — Strategic partnership for founders, executives, investors, institutions, and organizations on high-level decisions and future directions.

 With my natural ability to perceive, synthesize, and decide with depth and clarity, I make fast, well-founded decisions that deliver meaningful impact. I offer holistic advisory and accompany you on your path toward success, substance, and transformation.

Let’s shape your legacy — and create a new world that endures and leaves a lasting impact. 

Contact me for a personal conversation — at the House of Consulting at United Nations Square, at your location, or digitally.

City of Legacy – The Strategy, Design & Solutions Consultancy for Your Success.